diff --git a/app/(marketing)/trending/page.tsx b/app/(marketing)/trending/page.tsx
index 9fb8228..92e2ac4 100644
--- a/app/(marketing)/trending/page.tsx
+++ b/app/(marketing)/trending/page.tsx
@@ -1,6 +1,7 @@
 import Link from "next/link";
 import { serviceClient } from "@/lib/supabase/service";
 import { currentTrends } from "@/lib/ads/trends";
+import { pitSearchUrl } from "@/lib/ads/trendList";
 import { TREND_WINDOW_DAYS, trendsAreStale } from "@/lib/ads/trending";
 
 export const metadata = {
@@ -80,7 +81,11 @@ export default async function TrendingPage() {
               {topics.map((topic, index) => (
                 <tr key={topic.topic} className="border-b border-[var(--color-border)]">
                   <td className="py-2 pr-3 text-[var(--color-muted)]">{index + 1}</td>
-                  <td className="py-2 pr-3 font-medium">{topic.label ?? topic.topic}</td>
+                  <td className="py-2 pr-3 font-medium">
+                    <a href={pitSearchUrl(topic.label ?? topic.topic)} className="underline-offset-2 hover:underline">
+                      {topic.label ?? topic.topic}
+                    </a>
+                  </td>
                   <td className="py-2 pr-3 text-right tabular-nums">{topic.mentions}</td>
                   <td className="py-2 pr-3 text-right tabular-nums">{topic.priorMentions}</td>
                   <td className="py-2 text-right tabular-nums">{change(topic.mentions, topic.priorMentions)}</td>
diff --git a/lib/ads/trendList.ts b/lib/ads/trendList.ts
index 9dbbaec..44dcff8 100644
--- a/lib/ads/trendList.ts
+++ b/lib/ads/trendList.ts
@@ -5,6 +5,11 @@ import type { SupabaseClient } from "@supabase/supabase-js";
 import { currentTrends } from "./trends";
 import { TREND_MAX_AGE_HOURS, TREND_SOURCE, TREND_WINDOW_DAYS, trendsAreStale } from "./trending";
 
+/** Where a subject can be searched. */
+export function pitSearchUrl(subject: string): string {
+  return `https://pit.world/search?q=${encodeURIComponent(subject)}`;
+}
+
 export async function publicTrendList(sb: SupabaseClient, options: { limit?: number; now?: number } = {}) {
   const now = options.now ?? Date.now();
   const limit = Math.min(200, Math.max(1, Math.round(Number(options.limit)) || 50));
@@ -26,6 +31,7 @@ export async function publicTrendList(sb: SupabaseClient, options: { limit?: num
       score: signal.score,
       feeds: signal.mentions,
       prior_feeds: signal.priorMentions,
+      search_url: pitSearchUrl(signal.label ?? signal.topic),
     })),
   };
 }
diff --git a/tests/ads-trend-list.test.ts b/tests/ads-trend-list.test.ts
index f766f17..edca158 100644
--- a/tests/ads-trend-list.test.ts
+++ b/tests/ads-trend-list.test.ts
@@ -29,7 +29,14 @@ describe("publicTrendList", () => {
     const list = await publicTrendList(client([row("midterm result", "midterm results", "2026-11-07T11:00:00Z")]), { now: NOW });
     expect(list.stale).toBe(false);
     expect(list.topics).toEqual([
-      { topic: "midterm results", match_key: "midterm result", score: 40, feeds: 60, prior_feeds: 2 },
+      {
+        topic: "midterm results",
+        match_key: "midterm result",
+        score: 40,
+        feeds: 60,
+        prior_feeds: 2,
+        search_url: "https://pit.world/search?q=midterm%20results",
+      },
     ]);
   });